If you’re gearing up to launch a new website or overhaul your current one, you probably have a long checklist in your head. Before you dive in, here are ten critical things every business should know when shopping for web design. This list will save you time, stress, and money: plus help you find the right agency for your needs.

1. Look at Their Portfolio First

Before you even consider pricing or process, check the agency’s portfolio
Are they professional? Is their work modern, clean, and functional? Look for variety: too much repetition signals a cookie-cutter approach

Browse our work for inspiration: View Our Portfolio

2. Communication Will Make or Break Your Project

Clear, responsive communication is non-negotiable
You want an agency that listens and translates your vision. Pay attention to how quickly they reply and how clearly they answer your questions

If things feel confusing now, it won’t get better later

3. Strategy Beats Flash Every Time

A flashy site is useless if it doesn’t serve your audience
Ask how the agency approaches brand strategy, audience targeting, and business goals. Make sure they build websites that drive conversions: not just good looks

See how we approach strategy: Our Web Strategy Process

4. User Experience Is Everything

Users won’t stick around if your site isn’t easy to use
A good agency should build intuitive navigation, accessible design, and clear calls to action. They should test user flows so people never get lost or frustrated

5. Responsive Design Is a Must

Your website needs to look great on every device: phone, tablet, laptop, or desktop
Ask how they handle responsive layouts and test their past sites on your phone

You shouldn’t have to zoom or scroll sideways anywhere

6. Insist on a Custom Approach

Templates might save money up front, but they look generic and won't support real growth
A custom site builds trust and flexes with your business. Make sure the agency develops tailor-made solutions, not just off-the-shelf themes

Learn about our custom design: Custom Website Design Services

7. Clarity on Deliverables

You should know exactly what you’re getting: no surprises
Ask for a detailed list of deliverables: number of pages, features, integrations, and ongoing support. Know what’s included before you sign

If something’s unclear, get it in writing

8. Pay Attention to Their Process

A solid agency can explain their workflow step by step
From initial briefing to final launch, you should know what happens and when. Good process equals fewer mistakes, missed deadlines, and headaches

9. SEO Isn’t Optional

A website that can’t be found won’t grow your business
Make sure the agency has a plan for on-page SEO: think search-friendly structure, optimized images, and fast load times
Ask if foundational SEO setup is part of the package

For more on how we handle SEO: Digital Marketing & SEO Services

10. Ask About Support After Launch

After your site goes live, what happens if you need help?
Solid agencies offer ongoing support and maintenance. Don’t get stuck with a site you can’t update

Check out our support: Website Support

Quick Checklist: Questions to Ask

• Can I see real client examples?
• How do you ensure my goals shape the project?
• How will you communicate progress and changes?
• What’s your mobile/responsive design process?
• Do you offer maintenance and content updates?
• How do you measure if my site is successful?
• Can I update my content myself?

When you know what to look for, picking the right agency gets a lot less stressful. WorldWise offers expert, custom website design and strategy that helps your business stand out and grow: no generic templates, no jargon, just results

Ready to get started? Let’s talk