SEO Terminology



Alt Tag/Alt Text —  The text that appears while the image is loading or when the mouse hovers over the image. Search engines will use this to read as a description of the image.

Analytics —  A program that gathers and analyzes data about website traffic. Google Analytics is the most common.

Anchor Text —  Also known as link text, anchor text is the visible, clickable text that activates a hyperlink to another page or site. Important in SEO because they are seen as relevant keywords to the Landing Page.

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Back Link —  (inlink, incoming link) A link back into a page or site from any other page or site.

Banner Ad —  A rectangular graphic that takes a user to an advertiser's website or sale. It is one of the most common online advertisements.

Black Hat SEO —  Search engine optimization tactics that are unethical or deceptive. They violate search engine rules. Some examples are Spam and Cloaking.

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Click-Through Rate (CTR) —  The percentage of users who click on an advertiser's link or a search engine listing compared to the total number of users who see the link.

Content —  The part of the web page that has value and interest to the user. It contains the information that a user is looking for.

Crawler —  A program that moves through the web collecting data from websites and placing them in the search engine's index.

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Description Tag —  Part of a meta tag that gives a description of the page. It does not appear on the visual page for users to see, but search engines can read and use them to list websites in their index.

Directory —  An index of web pages usually created by people and not crawlers. It helps people find you. Registering with a directory builds inbound links and improves SEO performance.

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E-commerce —  A site devoted to retail sales.

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Feed —  Content which is delivered to the user via special websites or programs such as news aggregators.

Fold —  The point of a website where the page is cut off by the bottom of the user's browser window. Anything below the fold can be scrolled to. Search engines place some priority to content above the fold, but too many ads above the fold may be negative.

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Gateway Page —  It is designed to attract traffic from search engines and then redirects it to another page. It is not always looked at as being the best for SEO since the content is not actually on that page.

Google AdSense —  AdSense is a free, simple way to earn money by placing ads on your website. Ads are reviewed to ensure they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets.

Google AdWords —  Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

Gray Hat SEO —  Gray Hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray Hat SEO techniques can be legitimate in some cases and illegitimate in others.

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Headings —  Text on your website that is placed inside a heading tag such as H1 or H2. H1 tags are used by search engines to determine content.

HTML —  It stands for HyperText Markup Language. It is used to create web pages. Clean HTML code is easier for search engines to read.

Hub —  A trusted page with huge quality content that links out to related pages.

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Impressions —  Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.

Inbound Links —  Links from other websites that take users to your site when they click on them. Inbound links can improve your ranking especially if they are from a high ranking site.

Indexed Pages —  The pages of your website that are stored be search engines.

Internet Marketing —  It uses the Internet to advertise, communicate, and sell goods and services. More advanced marketing is known as Search Engine Optimization (SEO) to improve a site's ranking.

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Javascript —  The scripting language that the browsers read to apply effects and changes to content on a website.

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Keyword —  The word or phrase that a users enters into a search engine's search box. A search engine ranks sites based on how relevant it thinks that the site is compared to the searched keyword.

Keyword Marketing —  The use of keyword-optimized content to make it more relevant to those keywords in order to increase rankings.

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Landing Page —  The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link.

Link —  An element, usually an image or text, on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

Long Tail Keyword —  Keywords that are more specific that are often less targeted than shorter broad searches. Similar to keyword phrases.

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META Description —  A brief description of the contents of a page. It is often displayed on search engine results page below the page title as a sample of the content.

META Keywords —  A tag providing Search Engines with a list of keywords that are relevant to a web page. These can improve Search Engine Rank for a page by ensuring it is properly indexed.

META Tags —  HTML tags placed in the web page head that contain information to tell crawlers and web browsers what your website is about. The most common ones are description and keyword. It is important to have unique and accurate tags.

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Natural Search Engine Optimization —  It uses keyword-focused content, HTML tag structure, search engine submissions, and a quality inbound links network to improve rankings. Most users look at these listing first, resulting in more long-term success than paid listings.

Natural Search Results —  Search engine results which are not sponsored or paid for.

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Organic Listings —  Search engine results that are relevant to the keyword query and not because it's a paid listing.

Outbound Links —  They are links to other web pages. Too many on a website may hurt rankings.

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Paid Listings —  Search engine results that are listed higher than they normally would because they paid the search engine for inclusion and or placement.

Pay-Per-Click (PPC) —  An advertising revenue system in which advertising companies pay a certain amount to the search engine for each click of their ad.

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Query —  A request of information most commonly entered into a search engine's search text box.

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Rank —  The place a website holds in relation to the first listing on a results page. Most companies try to get ranked on the first page which is the first ten listings.

Results Page —  The collection of ranked listings displayed in response to a search engine query.

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Search Engine —  A website that allows users to search using a keyword for a list of relevant websites.

Search Engine Marketing (SEM) —  Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Search Engine Optimization (SEO) —  The modification of a website for the purpose of improving its natural rank on search engine results pages.

Spider —  Also known as Crawler or Robot, a spider is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.

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Title Tag —  A tag that contains the a sentence or phrase describing the contents of the page.

Trust Rank —  A method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.

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Unique Visitor —  The registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month).

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Website Analytics —  A branch of analytics that uses web traffic records to study the behavior of website visitors.

Website Marketing —  It uses the Internet to advertise, communicate and sell goods and services.

White Hat SEO —  It uses keyword-focused content, HTML tag structure, search engine submissions, and a quality inbound links network to improve rankings. Most users look at these listing first, resulting in more long-term success than paid listings.

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XML —  Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

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